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Privacy Policy

Last updated: 19th November 2025


Serenity Pilates and Wellness Studio (“we”, “us”, or “our”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your information.

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1. Information We Collect


We may collect and process the following types of personal data:

  • Information you provide directly

  • Name

  • Email address

  • Phone number

  • Medical or health-related information you voluntarily disclose for safe participation

  • Booking details

  • Payment information (processed securely by third-party providers; we do not store card details)

  • Information collected automatically

  • IP address

  • Browser type and device information

  • Usage data such as pages viewed and time spent on the site (via cookies or analytics tools)​

 

2. How We Use Your Information


We use your personal data to:

  • Process and manage bookings

  • Communicate with you regarding your sessions, enquiries, or updates

  • Personalise and improve your experience

  • Ensure your safety during classes by understanding relevant health information

  • Send marketing communications (only if you have given explicit consent)

  • Comply with legal obligations​

 

3. Legal Basis for Processing (GDPR)


If you are located in the UK/EU, we process your data under the following lawful bases:

  • Consent – for marketing messages or optional information you provide

  • Contractual necessity – to manage bookings, billing, and class participation

  • Legitimate interests – to improve our services and website

  • Legal obligation – for record-keeping and compliance​

 

4. How We Store and Protect Your Information


We take appropriate security measures to protect your data from loss, misuse, unauthorised access, disclosure, or alteration. Your data is stored securely and only accessed by authorised personnel.

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5. Sharing Your Information


We do not sell your personal data.

 

We may share your information with:

  • Booking or payment platforms (e.g., scheduling software or card payment processors)

  • Email service providers for sending class updates or confirmations

  • Legal authorities, if required by law

  • All third-party providers are required to handle your data securely and in accordance with privacy regulations.

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6. Cookies and Tracking Technologies


Our website may use cookies or analytics tools to track usage and improve the user experience. You can manage or disable cookies through your browser settings.

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7. Your Rights (UK/EU GDPR)


You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data (“right to be forgotten”)

  • Withdraw consent at any time

  • Restrict or object to certain types of processing

  • Request a copy of your data in a portable format

  • To exercise any of these rights, please contact us at: hello@serenitypilatesstudio.com

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8. Data Retention


We keep your information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

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9. Links to Other Websites


Our website may contain links to external sites. We are not responsible for the privacy practices or content of those websites.

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10. Contact Us


If you have any questions about this Privacy Policy or how we handle your data, please contact:

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